Monday, June 8, 2009

Dollar General Returns As Opry Sponsor

The Grand Ole Opry has announced that Dollar General will announce its sponsorship of the Grand Ole Opry on stage Tuesday June 9 during the 8pm segment. Separately, country music star Trace Adkins will be on hand to announce an exciting sweepstakes launching soon in all Dollar General stores.

Dollar General will join US Bank, Bass Pro Shops and Humana as an offical Opry Partner Sponsor. Cracker Barrel Old Country Store was named the Opry's first-ever Presenting Sponsor in October 2004. Martha White, which celebrated a 60-year association with the Opry in 2008, continues to partner with the Opry as a radio broadcast advertiser, through sponsorships of Opry events, and in numerous other arenas.

This is good news for the Opry as Dollar General sponsored the 9:30pm Saturday segment for many years. They are a natural fit for the Opry and they are one of the companies doing very well in today's economy. Looking at the press release, I do not see Johnson Controls listed, although they are still listed on the Opry's weekly line-up. Perhaps they are the odd sponsor out.


  1. If I am correct, didn't Jim Ed Brown do Dollar General Stores commercials for a while?